mindful style for changemakers

Giving you the professional guidance and expert tools you need
to create an eco-fabulous closet aligned with your values.

I’m Mariana! I help people become mindful shoppers, learn how their consumer habits impact the world around them and build truly sustainable, ethical and inspiring wardrobes.

Does your mindless shopping habits have left you feeling increasingly guilty? 

Being stylish yet mindful of the planet and its people is very possible, so why are you still buying that cheap synthetic fibres shirt that pollutes the environment and contributes to exploitative labour? 

Be the change you wanna see in the world!

Hi, I’m Mariana!

Your stylist and sustainability expert, magazine founder and let’s not forget to mention full-time yogi – here to guide you through the art of curating an ethical and eco-fabulous closet with the help of my refined aesthetic and international network of sustainable, fair trade and socially responsible brands.

Because your desire to make a positive impact in the world, and your commitment to be the change must be celebrated with style!  

Which is why my twelve years of styling experience and over five working mainly with sustainability, can help you create an inspiring closet truly aligned with your values.

Passionate about developing inspiring visual narratives, sourcing outstanding pieces and curating closets with a soul, I assist my clients determine their style, raise awareness on the impact of their clothing choices and be the change for a positive future. 

If “buy less, choose well & make it last” sounds great to you…

Shopping ethically is easier with the help of a stylist!

Stop spending time searching for ethical and sustainable alternatives

Get curated options with the help of a experienced sustainable stylist

Feel confident knowing the positive impact your wardrobe makes

Every piece of clothing is carefully chosen to exemplify your style and values while also making you look and feel your best.

I’m Mariana, I help people become mindful shoppers, learn how their consumer habits impact the world around them and build truly sustainable, ethical and inspiring wardrobes.

My Services

Personal Styling
& Shopping
Online Workshops,
Talks & Courses
Sustainable Styling
for Brands & Editorial

Be the change!

We all have to get dressed right? Even naturalists do it sometimes! However, are you aware of the environmental, social, economical and political ways your clothing choices are influencing the world?

The fashion industry is the second largest polluter in the world, just after the oil industry, and it also contributes a lot to modern slavery, exploitation, child labor, cultural appropriation, oppression and much more.

Yeah hun, that is all the karma an unconscious clothing choice can carry on! 

So now I ask you, do you wanna continue being part of the problem or are you ready to be part of the change? 

Are you ready to be part of the change?

Selected Works

My Background

I graduated in Fashion Business with an emphasis in Marketing and have completed with distinction an MA in Media Production at the University of the Arts London. I have worked over 10 years in the creative industries in London, Berlin and São Paulo. Before transitioning my career to content creation and social media I have worked for several years as a stylist for news media and advertising where I developed my fashion, production and marketing skills and got a huge network of creatives worldwide.

My career began in São Paulo working with fashion design and PR. In 2011, I moved to London and started assisting renowned stylists for titles such as Vogue US, L’UOMO Vogue, I-D Magazine, T:The New York Times Style, Wonderland, as well as big advertising campaigns and even celebrities like Rihanna and Jude Law. Back in Brazil in 2013, I freelanced for Brazilian magazines such as Vogue and Glamour and took part on the costume design team of ‘Geração Brasil’ soap opera produced by TV Globo, the second-largest commercial TV network in the world.

In 2014, I founded my own magazine, Stories Collective, which started as a bilingual digital platform featuring the work of international creatives and over the years evolved to an annual print magazine and art exhibition funded by a government-run program by Brazil’s Ministry of Culture.

Searching for more purpose-driven opportunities, I moved to Berlin in 2015. There, I worked at the Berliner Stadtmission NGO, got involved in the Fashion Revolution movement and supported the sustainable fashion project Green Fashion Tours with social media management until 2019, when I came to Asia to fully engage in a Yoga lifestyle and improve my Yoga teaching skills. 

Currently, I use all my media and marketing skills to support yoga projects and purpose-driven brands bringing a fashion and editorial lens to content creation and digital marketing strategies. 

Blog

Latest Posts

Questions for Marcela Ceribelli

Marcela Ceribelli is the name behind Obvious Agency, a brand communication strategy and content agency focused on female narratives. CEO, creative director and now also podcaster on “Bom Dia Obvious”, Ceribelli proposes a new outlook on what brings women happiness.

Questions for Johanna Jaskowska

The visual artist is the genius behind Beauty 3000, an Instagram filter with a plastic effect that went viral and became the favorite among influencers and artists. Passionate about technology and sci-fi movies, Johanna sees filters as digital accessories, and hopes in the future we will have well-designed augmented reality glasses so we can wear them in our daily lives.

The Simplicity Issue

For our first issue we explore the beauty that is simplicity. The Simplicity issue celebrates clean shapes, rationalist thinking, classic tailoring and its timelessness. A minimalist luxury, simple that is chic, simple yet luxurious. Garments that will never fall out of style, from casual to sophisticated, unpretentious looks that captivate us for its effortlessness.

Mariana Lourenço

Is a fashion stylist, founder and editor of Stories Collective magazine. Passionate about vintage & second hand clothing and an activist for a more ethical, inclusive and sustainable fashion industry, she supports purpose-driven brands by bringing an editorial lens to campaigns and image production.

Besides, she also helps people become mindful shoppers and learn how their consumer habits impact the world around them.

Do you have questions or want to book a service?

Get in touch!

 

Follow me @bymarianalou

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