I’m Mariana Lourenço, fashion stylist, editor, yogi and activist for a more ethical and sustainable industry.
I provide fashion styling and creative direction services for ethical fashion labels and also help people become mindful shoppers, learn how their consumer habits impact the world around them and build truly sustainable, ethical and inspiring wardrobes.
Talks & Courses
for Brands & Editorial
Welcome to my world
I’m a fashion & personal stylist, founder and editor of Stories Collective, with more than twelve years of experience in the creative industries in London, Berlin and São Paulo and around five years mainly focusing on sustainable fashion.
Combining my diverse set of skills from image production to marketing and storytelling, I help my clients promote their positive impact brands and message through thoughtful visual narratives and campaigns.
Besides, I love to interview change-makers inspiring transformation, revolution, innovation and diversity in the world.
I’ve been researching sustainability on the fashion supply chain since 2011 when I developed my first piece of work on exploitation in the fashion industry for my Master’s degree final project at London College of Fashion.
Besides, while living in Berlin (2015-2019) I collaborated with Green Fashion Tours and have built a strong network of sustainable fashion labels and advocates of the Fashion Revolution movement.
Passionate about vintage clothing and thrift store finds, I have also experienced in-depth the second-hand industry working for over a year for the non-profit Berliner Stadtmission sourcing for their charity shop and projects.
I graduated in Fashion Business with an emphasis in Marketing and have completed with distinction an MA in Media Production at the University of the Arts London. I have worked over twelve years in the creative industries in London, Berlin and São Paulo.
My career began in São Paulo working with fashion design, PR and assisting in luxury and lifestyle magazines. In 2011, I moved to London and started assisting renowned stylists for titles such as Vogue US, L’UOMO Vogue, I-D Magazine, T:The New York Times Style, Wonderland, as well as big advertising campaigns and even celebrities like Rihanna and Jude Law. Back in Brazil in 2013, I freelanced for Brazilian magazines such as Vogue and Glamour and took part on the costume design team of ‘Geração Brasil’ soap opera produced by TV Globo, the second-largest commercial TV network in the world.
In 2014, I founded my own magazine, Stories Collective, which started as a bilingual digital platform featuring the work of international creatives and over the years evolved to an annual print magazine and art exhibition funded by a government-run program by Brazil’s Ministry of Culture.
Searching for more purpose-driven opportunities, I moved to Berlin in 2015. There, I worked at the Berliner Stadtmission NGO, got involved in the Fashion Revolution movement and collaborated with the sustainable fashion project Green Fashion Tours until the end of 2019, when I moved to Asia to fully engage in a Yoga journey. When Covid happened, I decided make Thailand my new base, working with content creation and social media strategy for Yoga businesses while developing my new online service Mindful style for change makers.
Back to Europe in September 2021, I joined Ccrave, a circular economy platform and e-commerce, as their Content Editor.
Fun fact about me
I am a dedicated yoga practitioner who loves sharing this passion with others. The practice of Yoga broadens my creativity and innovative thinking, in addition, brings me much more focus and clarity to my work.
At the end of 2019, I decided to take a break to go deeper into my yoga journey and travel to India and Thailand. Well, Covid happened and Thailand unexpectedly became home for a while. While there Om love was born, so if you also love yoga come see me teach!
Marcela Ceribelli is the name behind Obvious Agency, a brand communication strategy and content agency focused on female narratives. CEO, creative director and now also podcaster on “Bom Dia Obvious”, Ceribelli proposes a new outlook on what brings women happiness.
The visual artist is the genius behind Beauty 3000, an Instagram filter with a plastic effect that went viral and became the favorite among influencers and artists. Passionate about technology and sci-fi movies, Johanna sees filters as digital accessories, and hopes in the future we will have well-designed augmented reality glasses so we can wear them in our daily lives.
For our first issue we explore the beauty that is simplicity. The Simplicity issue celebrates clean shapes, rationalist thinking, classic tailoring and its timelessness. A minimalist luxury, simple that is chic, simple yet luxurious. Garments that will never fall out of style, from casual to sophisticated, unpretentious looks that captivate us for its effortlessness.
Is a fashion stylist, founder and editor of Stories Collective magazine. Passionate about vintage & second hand clothing and an activist for a more ethical, inclusive and sustainable fashion industry, she supports purpose-driven brands by bringing an editorial lens to campaigns and image production.
Besides, she also helps people become mindful shoppers and learn how their consumer habits impact the world around them.
Do you have questions or want to book a service?
Get in touch!