I’m Mariana Lourenço. I’m an activist content creator, magazine editor and yoga teacher.
I’m a content creator, founder and editor of Stories Collective, an independent fashion & art magazine, with more than 10 years experience in the creative industries in London, Berlin and São Paulo.
Currently seeking a yoga and sustainable lifestyle, besides teaching yoga, I help conscious businesses to create tailored content, imagery and strategies for their media platforms.
By bringing a fashion and editorial lens to my work I develop soulful and visually appealing narratives that can reach a precise audience, this way spreading the message of purpose-driven brands that are doing nice things for the Earth and its people.
Welcome to my Portfolio.
As a content creator I love helping clients promote their business and message through thoughtful narratives, imagery and media strategies. My background in fashion filled me up with a set of diverse skills from marketing and image production to storytelling and refined aesthetic values.
Combining these skills with my passion for yoga and sustainability, I support wellness and conscious brands to enrich their content through a strategic approach.
As a Yoga teacher I love sharing my knowledge with others, no matter if in a class or a written piece. The practice of Yoga also broadens my creativity and innovative thinking. It also brings me much more focus and clarity to my writing and creative direction work.
Being a conscious business, purpose-driven and ethical brand is the only way to move forward and it’s more important than ever to spread your message to the world!
My Background
I graduated in Fashion Business with an emphasis in Marketing and have completed with distinction an MA in Media Production at the University of the Arts London. I have worked over 10 years in the creative industries in London, Berlin and São Paulo. Before transitioning my career to content creation and social media I have worked for several years as a stylist for news media and advertising where I developed my fashion, production and marketing skills and got a huge network of creatives worldwide.
My career began in São Paulo working with fashion design and PR. In 2011, I moved to London and started assisting renowned stylists for titles such as Vogue US, L’UOMO Vogue, I-D Magazine, T:The New York Times Style, Wonderland, as well as big advertising campaigns and even celebrities like Rihanna and Jude Law. Back in Brazil in 2013, I freelanced for Brazilian magazines such as Vogue and Glamour and took part on the costume design team of ‘Geração Brasil’ soap opera produced by TV Globo, the second-largest commercial TV network in the world.
In 2014, I founded my own magazine, Stories Collective, which started as a bilingual digital platform featuring the work of international creatives and over the years evolved to an annual print magazine and art exhibition funded by a government-run program by Brazil’s Ministry of Culture. Searching for more purpose-driven opportunities I moved to Berlin in 2015. There, I worked at the Berliner Stadmission NGO, got involved in the Fashion Revolution movement and supported the sustainable fashion project Green Fashion Tours with social media management until 2019, when I came to Asia to fully engage in a Yoga lifestyle and improve my Yoga teaching skills.
Currently, I use all my media and marketing skills to support yoga business and purpose-driven brands bringing a fashion and editorial lens to content creation and digital marketing strategies.
Artwork featured at Stories Collective Art in Motion exhibition, 2018.
How can I help you?
Never before has there been such an intense focus on sustainability, health and wellness.
With the growing number of conscious labels, yoga schools, vegan healthy products and wellness places out there you need the right story and strategy to highlight your brand.
I’m here to help you attract your tribe! Passionate about crafting brand stories with a soul and developing visual narratives, I assist my clients determine effective ways to reach their audience, raise their brand awareness, influence behaviour and market their business through quality content.
I also teach Yoga and I have been a dedicated practitioner for 7 years, so creating content for yoga brands is a way to combine my two passions.
Content & Social Media
Creative Direction & Styling
Yoga & Workshops
Selected Works
Blog
Latest Posts
Nadi Shodhana Pranayama: Breathing exercise to reduce stress and anxiety
Nadi Shodhana Pranayama or Alternate Nostril Breathing is one of the most common and effective pranayama techniques. It can help with several respiratory disorders such as asthma, bronchitis, nasal allergy and it is also a great technique to reduce stress and anxiety as it calms the mind and brings in more clarity of thoughts. Nadi = subtle energy channel; Shodhana = cleaning, purification; Pranayama =…
Theory of Prana
Prana is the vital life force, the energy that animates the entire manifest world. Prana exists everywhere and can simply transform from one form to another, it is the life-sustaining force present in all living beings and the energy that moves all natural processes of the universe.
Questions for Marcela Ceribelli
Marcela Ceribelli is the name behind Obvious Agency, a brand communication strategy and content agency focused on female narratives. CEO, creative director and now also podcaster on “Bom Dia Obvious”, Ceribelli proposes a new outlook on what brings women happiness.
Mariana Lourenço
Is an content creator, editor, activist and yoga teacher. She supports yoga business and purpose-driven brands bringing a fashion and editorial lens to content creation and digital marketing strategies.
Follow me @marianalob
Mariana Lourenço 