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Stories Collective
Content Creation
Creative Direction
Welcome to my world
I’m a multi-passionate creator, founder, and editor of Stories Collective & Coletivo, a vibrant and visionary print & digital magazine that has since evolved into an artsy newspaper with the spinoff project Coletivo. Alongside this, I am a dedicated yoga teacher and a skilled retreat facilitator.
In my earlier career, I thrived as a fashion stylist, gaining over twelve years of invaluable experience in the dynamic and creative landscapes of London, Berlin, and São Paulo. However, my journey took a transformative turn. Embracing a spiritual path and a passion for sustainability activism, I found myself drawn to working with social media and content creation, which soon became my primary focus and an integral part of my present endeavours.
As the curator and editorial manager of Stories Collective, I take immense pleasure in interviewing inspiring change-makers who are driving transformation, revolution, and diversity in our world, giving them a platform to share their powerful stories
Sustainability matters
My journey into sustainability within the fashion industry began back in 2011 when I delved into researching the fashion supply chain for my Master’s degree final project at London College of Fashion. Since then, I have been unwaveringly committed to making a positive impact.
During my time in Berlin from 2015 to 2019, I had the privilege of collaborating with Green Fashion Tours, where I forged strong connections with like-minded sustainable fashion labels and became a passionate advocate for the Fashion Revolution movement.
One of my greatest passions lies in exploring the world of vintage clothing and thrift store treasures. This led me to immerse myself in the second-hand industry, working with the non-profit Berliner Stadtmission for over a year. Through this experience, I contributed to their charity shop and supported projects that aimed to create meaningful change.
I firmly believe that sustainable fashion can lead the way towards a more ethical and responsible industry, and I continue to use my expertise to drive positive change.
Selected Works
My Creative Journey
From Fashion Magazines to Content Creation & Yoga Retreats
My journey in the creative world began with a passion for fashion and a keen eye for marketing and media. Equipped with a degree in Fashion Business and Marketing, I embarked on a career that spanned over twelve years and took me across the vibrant landscapes of London, Berlin, São Paulo & Rio de Janeiro.
My early days in São Paulo back in saw me delving into fashion design, PR, and luxury lifestyle magazines. However, it was in London where my creative spirit truly soared. Assisting renowned stylists for prestigious titles like Vogue US, L’UOMO Vogue, and T:The New York Times Style, I found myself amid big advertising campaigns and even styling celebrities like Rihanna and Jude Law. The fashion world opened its doors wide, and I was ready to embrace every opportunity.
Seeking new horizons, I returned to Brazil and freelanced for notable magazines like Vogue and Glamour. My passion for visual storytelling also found expression in the TV realm, as I became part of the costume design team for the captivating ‘Geração Brasil’ soap opera produced by TV Globo.
In 2014, my creative vision led me to co-found Stories Collective, a bilingual digital platform showcasing the inspiring work of Brazilian and international creatives. What began as a digital endeavour soon evolved into an annual print magazine and art exhibition, thanks to funding from a government-run program by Brazil’s Ministry of Culture.
Yearning for purpose-driven opportunities, I set my sights on Berlin in 2015. There, I worked for Berliner Stadtmission NGO, immersed myself in the Fashion Revolution movement and collaborated with the sustainable fashion project Green Fashion Tours, championing ethical practices and environmental responsibility.
Blog
If you didn’t post it, did it really happen?
Latest Posts
The Magic of Bedtime Yoga: How a Quick Stretch and Breathing Exercise Can Transform Your Sleep
Let’s be honest—most of us have been there. You’re lying in bed, eyes wide open, replaying the events of the day or stressing about tomorrow. Your mind is doing laps while your body begs for rest. The struggle is real, but the solution might be simpler than you think: a quick yoga session or mindful…
Questions for Sioduhi
Sioduhi carries with him the ancestral heritage of the Piratapuya people of Alto Rio Negro, Amazonas. He has been recognized by the Fashion Futures 2023 Award and won the ECOAR Competition. His brand, Sioduhi Studio, is a benchmark in Amazonian indigenous futurism and uses Maniocolor®, a revolutionary textile dye made of cassava peel, to propose…
Yoga: Connecting Individuals for Collective Growth
The true power of yoga extends far beyond flexibility and physical wellness—it’s a holistic journey that can transform our lives and the communities we build along the way.
Mariana Lourenço
Mariana Lourenço is a multi-skilled creator, social media manager, magazine founder, former fashion stylist and let’s not forget to mention yoga teacher with a passion for sustainability, travel & community building.
Passionate about yoga and well-being, she loves to teach yoga and facilitate retreats, workshops and inspiring events worldwide.
She also supports purpose-driven brands and retreat leaders by bringing an editorial lens to content creation, social media, marketing campaigns and image production.
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Mariana Lourenço 