With more than 10 years of experience in the field of fashion – from marketing, styling and creative direction to publishing and editing – I have worked with renowned photographers, international teams, top models and have produced fashion editorials worldwide as well as styling work for acclaimed magazines, musicians and television.

Stories Collective

Stories Collective is an online & print platform filled with inspiring fashion stories that showcases beautiful content produced by creatives from all over the world, from New York to London, from São Paulo to Tokyo. 

Founded in 2014,  we have published 15 digital issues and in 2018 a tax incentive program run by the Brazilian Ministry of Culture enabled us to seek funding and take the project further executing the magazine’s first & second print issues together with exhibitions in renowned art galleries in São Paulo.

As the founder and managing editor I oversee all aspects of the platform from content curation to creative direction to commission and management of international contributors. Besides writing articles, interviews and posts I am also responsible for managing all texts and translations on the print issues.


With experience in acclaimed magazines in London and São Paulo, advertising, music, television and independent publishing my skills go beyond combining clothes and creating beautiful images.

  • Creative Direction
  • Styling
  • Team Building 
  • Production 
  • Casting
  • Location Hunting


As an activist for a more ethical fashion industry, I organize workshops & talks on the subjects: sustainable & fair fashion, alternatives to overconsumption, second-hand as well as diversity and representativity in the fashion media. I also provide image consultancy, styling and creative direction services specialised for ethical fashion labels.

I’ve been passionately researching the topic since 2011 when I developed my first piece of work on exploitation in the fashion industry for my Master’s degree final project at London college of Fashion. Besides my day to day activism, while collaborating with the project Green Fashion Tours in Berlin, part of the non-profit organisation Future Fashion Forward, I have built a strong network with sustainable fashion labels and advocates of the Fashion Revolution movement. I have also experienced in-depth the second-hand industry working for over a year for the non-profit Berliner Stadtmission.

Mariana Lourenço

Is an content creator, editor, activist and yoga teacher. She supports yoga projects and purpose-driven brands bringing a fashion and editorial lens to content creation and digital marketing strategies.

Do you have questions or want to book a service?

Get in touch!


Follow me @marianaloub

%d bloggers like this: